Giltrap’s brief was for a spectacular new building on Great North Road to showcase three premium automotive brands - located to reinforce its positioning as the ‘forefront of the end-to-end car sales experience’.
Included in this impressive building is provision for three dedicated ‘star-car’ showrooms at street level, three large office floors above and four levels of dedicated car storage and servicing below.
The design process was guided by Giltrap’s premise of “investment in enhanced engineering and innovation through better design”, and as such a number of innovative design solutions were realised.